![]() If you’re an artist with a following less massive than Post Malone’s, you may want to be checking Bandcamp out rather than relying on Spotify to mix you into the Blend. During the height of the pandemic, Bandcamp became known for Bandcamp Fridays, where the service waived its revenue share and allowed artists to keep the proceeds of any merchandise sold.īandcamp plans to resume Bandcamp Fridays starting in September. And while Spotify’s Shopify arrangement lets independent artists get in on the action, the service could do more to promote it by expanding its roster of Blend shared playlist options well beyond the current limited number of highly popular, presumably well-compensated artists.įor an example of how to do things right, Spotify should look to Bandcamp, a service that lets artists directly share streams and sell music downloads, along with other types of merch. Most touring artists make their money from the venue’s merch table, and having that table extend virtually into streaming services is a positive step. To make any reasonable amount of money from that arrangement, you’d have to be massively popular – someone on the level of a Post Malone, or maybe a Kate Bush post Stranger Things season 4. A New York Times article cited industry estimates of a “$4,000 per million streams, or less than half a cent per stream,” payout going to record labels, with the label then determining the artist’s cut of that amount. (Image credit: Future) Analysis: Most musicians make money from merch, not streamingĪlthough it's one of the best streaming services, Spotify isn’t known for its generosity to artists. You may have to select a menu option or click a button.The author's Blended playlist with Post Malone resulted in an excess of that artist's songs.
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